Luvs: More to Luvs

Social • Influencer

From scathing product reviews to spicy hot takes on social, parents had had it with the old Luvs diapers. You could say the brand was getting a whole lot of tough Luv. To prove their new Platinum Protection Diapers were the real deal, Team Luvs took a fun yet honest look at their real bad reviews. They then put their upgraded diapers into the hands of real parents and product testers. The results? Less leaks and more glowing reviews.

#1 SOV during launch month • 56% increase in SOV • 11% increase in positive social sentiment and reviews

Team: DeVries Global – Allie Lustbader (Art), Zoe Klein (Design), and Kristen Kursterer (ECD)